The Mother of Rock

BUDWEISER

As an authentic beer, Budweiser celebrated the day of rock by making a tribute to the real creator of rock n'roll, who doesn't have the deserved recognition. Sister Rosetta Tharpe was a black woman that in the 40's believed in her music and created fast guitar riffs that inspired names as Bob Dylan, Chuck Berry and Elvis. So Budweiser as a bold brand, embraced her story and told everyone who the real creator of rock was. After more than 50 years, Sister Rosetta Tharpe played again in radio stations, an had her story recognised in the media.
Campaign videocase
Campaign Outcome
The film got thousands of positive comments on facebook, people appreciated
the tribute and tagged friends to tell them about the new discovery. In only one day
of campaign, the results were groundbreaking.
CREATED AT AFRICA/DDB

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