Extreme Prank

Pepsico's Ruffles

For the launch of the Ruffles Extreme potato chips, which is bigger and crunchier than the regular Ruffles chips, we created an extreme prank on the product trial. In a convenience store, we prepared lots of special effects such as twinkling lights, tremors and even a glass door breaking down in pieces, simulating an earthquake unleashed by the product crunchiness.
We also created a TVC version of the prank:

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