Extreme Prank

RUFFLES / PEPSICO

For the launch of the Ruffles Extreme potato chips, which is bigger and crunchier than the regular Ruffles chips, we created an extreme prank on the product trial. In a convenience store, we prepared lots of special effects such as twinkling lights, tremors and even a glass door breaking down in pieces, simulating an earthquake unleashed by the product crunchiness.
We also created a TVC version of the prank:
CREATED AT WUNDERMAN

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