THE WORK OF RAFA RIBEIRO.

ART DIRECTOR & DESIGNER

Heineken Jukebox
H E I N E K E N    &   P O P L O A D   F E S T I V A L
Popload Festival is an important indy/pop festival sponsored by Heineken. We came up with a huge installation in the shape of a jukebox that surprised the fans. In the breaks people were usually bored waiting fot the next band to play, we opened the jukebox, and put up a surprise show mixing integrants of the main bands from the local scene playing hits from past festivals like Tame Impala and Phoenix. The communication was based in that idea - Heineken Jukebox. I was responsible for all the visuals, posters, motion graphics that were screened on huge led pannels and any pieces regarding the festival.
The Mother of Rock
B U D W E I S E R
As an authentic beer, Budweiser celebrated the day of rock by making a tribute to the real creator of rock n'roll, who doesn't have the deserved recognition. Sister Rosetta Tharpe was a black woman that in the 40's believed in her music and created fast guitar riffs that inspired names as Bob Dylan, Chuck Berry and Elvis. So Budweiser as a bold brand, embraced her story and told everyone who the real creator of rock was. After more than 50 years, Sister Rosetta Tharpe played again in radio stations, an had her story recognised in the media.
Videocase
Hello You / Moto g6
M O T O R O L A
We created the campaign to launch Motorola G6 phone globally. The main creative piece was a TVC/Youtube film that picks on Apple and Samsung as the only polarised options consumers see, and shows a new colourful creative world of Motorola, full of possibilities that depend only on you. The soundtrack is a perfect match based on the song "Like a G6", from the band Far East Movement. Along with the film, a visual identity was created with the same colourful mood.
The Mocking Potato
P E P S I C O ' S    R U F F L E S
The brand's communication was aged and needed to be refreshed in order to speak to their young audience. We created a whole new Ruffles positioning in the digital channels, from the brand's tone of voice to the potato character. It was all about having fun and making jokes, things which youngsters are passionate about.
Keg 'n' Tips
H E I N E K E N
Heineken needed to advertise it's barrel called KEG as a good choice of gift for holiday events. We created a key visual that pictured the KEG as a furniture, meaning it is an important part of the house in any event, and we created two films showing different events in which it would save you from giving the wrong gift.
The art direction included the 3D model of the KEG and the ambiance for the films. 
Headstrong
B U D W E I S E R    &   N F L 
The campaign had to reinforce Budweiser's sponsorship to the NFL, and show how both are connected.

The headstrong concept compared NFL players training hard and Budweiser's workers hustling, proving how obstinate they need to be to accomplish their goals. This was translated into two films that brought the innovative experience: every time the users flipped their phone, the film changed between Budweiser and NFL scenes, but the voice over continued the same, showing how both values are connected.
Non Like It
B U D W E I S E R    &   N B A
Budweiser just started sponsoring the NBA. To start linking the brand with the sport, we created the communication in all medias using authenticity as the common value between both. To strengthen the link between the brands, we created a TVC showing authentic moments from players and people on bars, along with short statements about authenticity.
As NBA fans love the recap videos with the highlights of the week's games, we created our own highlights video, bud with the brand's authenticity view. Bud Moments shows the most authentic moments of the week. It could be a smart play, celebrating coreography or funny moments of the game. Every week a new video posted in the brand's social channels.
On social media, the Budweiser account highlighted in real time the most important
moments of the games with animated gifs.
Your Tour
B U D W E I S E R
Extreme Prank
P E P S I C O ' S   R U F F L E S
For the launch of the Ruffles Extreme potato chips, which is bigger and crunchier than the regular Ruffles chips, we created an extreme prank on the product trial. In a convenience store, we prepared lots of special effects such as twinkling lights, tremors and even a glass door breaking down in pieces, simulating an earthquake unleashed by the product crunchiness.
24 seconds post
B U D W E I S E R    &   N B A
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